In the current challenging economic climate marketing budgets have been cut and Marketers have to rethink their strategies. With serious competition for business your marketing decisions will seriously affect your business’ success or failure.

The recent MarketingSherpa’s Email Marketing Guide suggests that many Marketers are turning back to Email Marketing as a way to build relationships with their clients and create a loyal following with a very good ROI.

The report states that the trend will move away from the ‘batch and blast mentality’. Those practicing email responsibly and efficiently, with up-to-date lists and creative personalised emails will have the best results and will be more trusted. A responsive list is key to success, and businesses must treat their loyal clients to some unique benefits, they must also be the first to know the latest news and offerings from your company.

With so many companies offering Email Marketing solutions it’s difficult to differentiate between them. One major difference and a way to stand out in the busy in-box is the integration of video as part of your email campaigns. One company that makes this possible is Attain Response who have a one stop shop of Video & Audio Email Marketing and Communication tools which are not only cost effective but also very simple to use.

Why use Video?

Because research shows that we remember 10% of what we read, 20% of what we hear, 30% of what we see and 50% of what we hear and see, therefore video via email should increase the effectiveness of your communication by 40% compared to text email.

For customers the benefit of putting a personality to your company rather than simply your logo and branding is immeasurable. They feel like they know you having ‘met you’ via video and this can only do wonders for your business’ Marketing and Communication.

On a personal note, I use video to communicate wherever possible. On social media sites like twitter for example the response I get from using video is fantastic. I send out a video to all my new followers to introduce myself and simply say ‘hello’. People reply daily with warm messages of thanks and enthusiasm, here are just a few…

A final thought on online video comes from MarketingSherpa’s Marketing with Video Report;

“Everyone is a media company. I am, you are, we all are. Publishers are marketers, and marketers are publishers… If you’re not engaging in this new form of self-published media, it’s entirely possible that you’ll miss out on your next sale because you haven’t put as much information about yourself in an easily accessible, online format as your competitor has. Your potential customer is searching for someone to trust in a dangerous world, and you are an unknown entity.”