We all know about Global Warming. Most of us are good at recycling, are using energy saving light bulbs, switching electric items off when not in use etc.

But what about your marketing? Are you sending lots of out mailouts to clients on your beautiful stationary? Handing out your glossy business cards at those networking events? Leafleting your local area to promote your business?

If yes, is this working for you?

Or is it simply ending up on a landfill sight with you having no idea how cost effective your campaign has been? Are you already ordering more stationary, just to waste your time, money and resources again?

How effective is the distribution of your marketing? Are you doing it yourself and spending way too much of your precious time unproductively delivering your material? Could you be spending this time with clients? Or are you outsourcing this and paying over the odds without the knowledge of the delivery rate? How would you feel if you saw your costly leaflets being tossed away without a second thought?

In summary, as the old quote by Lord Leverhulme said;

“Half the money I spent on advertising is wasted
and the problem is I do not know which half”

To make this problem worse, more and more local authorities/city councils are banning all forms of paper based marketing due to the negative environmental impact.

All is definitely not lost, you can be an Eco/Green Hero!! New marketing methods are available. More and more new digital marketing methods are starting to emerge. One such technology is called Blue Tooth Marketing. This allows your message to reach potential customers mobile/cell phones when they are in close proximity to your business [permission based]. Even if your area hasn’t banned paper marketing, wouldn’t you rather be ahead of the times and take advantage of adapting early and before your competition?

Times are changing. For your business to survive you must embrase the latest technology and methods available. This is an exciting time and these new ways of marketing help you to be more effective. Therefore you can see where you were most effective and where changes need to be made. This can have an amazing affect on your business and personal life by freeing up lots of time, by producing better results for less time consuming efforts : )