Many local small business owners and entrepreneurs are now realising the importance and the huge benefit of having audio and video [multimedia] as part of their online presence.

Studies show that multimedia is far more effective than any other form of communication for getting  the attention of your visitors, prospect, subscribers and customers. The use of video and audio marketing messages dramatically increases the conversion rates of products and services many times over.

If research consistently shows the advantage of incorporating multimedia into your online marketing campaign(s), then don’t you think it’s time to seriously consider incorporating audio and video into your small business marketing strategy?

There are many video tools available today. These can be applied into a variety of marketing strategies to greatly improve the effectiveness of your communications and marketing.

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Relaxing on a beautiful, warm tropical island sounds quite wonderful, doesn’t it?

Just imagine for a moment you were beamed there right now, with a laptop, an Internet connection and your business to promote online. 

If you could only choose 3 digital marketing strategies, what would you do?

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When you think of car insurance TV adverts what springs to mind? I’m sure we are not alone in thinking pretty dreary, cheap and nasty adverts which do not do much to stop us changing the channel.

When we first saw the latest series of adverts from car insurance comparison website CompareTheMarket.com which feature a spoof creation Aleksandr_Orlov, owner of CompareThe Meerkat.com a “dating site” for meerkats, we didn’t see the genius immediately. Our initial thought was “not another car insurance comparison advert, ugh!” [Read more →]