Digital_nation is an eye opening documentary from PBS which explores how the Web and digital media are changing the way we think, work, learn, wage war and interact. The film examines the major differences between the Digital Immigrants and Digital Natives who are growing up digital.

A digital native is a person for whom digital technologies already existed when they were born, and hence has grown up with digital technology such as computers, the Internet, mobile phones and MP3 players.

A digital immigrant is an individual who grew up without digital technology and adopted it later.

This is a must watch documentary for anyone with an interest in the digital world we all inhabit.

Small business owners recognise today that social media marketing has a huge potential to promote their small business.

With sites like Facebook numbering over 500 MILLION active users and YouTube getting more than 2 BILLION video views per day, it’s not difficult to imagine the possible benefits to local small businesses.

Social Media makes it now possible for consumers to get recommendations and information about a business or business service/product instantly via the social web or their online social circles. It is truly “Word of Mouth Marketing on Steroids” as it can spread like a virus. (aka “Viral Marketing”).

With information and unbiased personal recommendation now freely available in the digital age, consumers can make a more informed choice if a product or service is right for them.

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In the early days of the commercial web, small business owners who wanted to stay ahead of their competitors knew they had to be early adopters of this new technology and as such became website owners.

Then at the dawn of the new millennium, blogging became the next great way to promote your small business. Probably the first mass adopted online self publishing tool that very soon changed the way we used the Internet back then.

Back in 2006 when we first started our social media journey, we were intrigued by the phenomenal pace MySpace was growing at. There was a great deal of buzz about “Web 2.0″ which was the coolest phrase at the time. Everyone was talking about My Space, You Tube, Social Networking, blogs etc.

We didn’t fully understand social media at that time, but knew with the huge growth of these sites, that this was the beginning of something major and we must educate ourselves on the subject. We were already working from home building our network marketing business and we thought this could, in theory be a new and smarter way to help us to promote our business. [Read more →]

Relaxing on a beautiful, warm tropical island sounds quite wonderful, doesn’t it?

Just imagine for a moment you were beamed there right now, with a laptop, an Internet connection and your business to promote online. 

If you could only choose 3 digital marketing strategies, what would you do?

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