Small business owners recognise today that social media marketing has a huge potential to promote their small business.

With sites like Facebook numbering over 500 MILLION active users and YouTube getting more than 2 BILLION video views per day, it’s not difficult to imagine the possible benefits to local small businesses.

Social Media makes it now possible for consumers to get recommendations and information about a business or business service/product instantly via the social web or their online social circles. It is truly “Word of Mouth Marketing on Steroids” as it can spread like a virus. (aka “Viral Marketing”).

With information and unbiased personal recommendation now freely available in the digital age, consumers can make a more informed choice if a product or service is right for them.

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Facebook Fan Pages have been around for some time now. Yet, it is only recently that you could personalise the URL’s for both your Personal Profile and Business Fan pages. Facebook has also added several new features to these pages, which bring additional benefits for business. We would like to share with you these benefits, along with simple instructions to create your own fan page. [Read more →]

HARSH? NO – Essential? YES!

Let’s face it, times are changing. When was the last time you used The Yellow Pages or your local newspapers classified ads to find a business/service for example? Most likely your first point of call would be to turn to Google for the answer, i know ours is! We wish we could actually opt out of getting a Yellow Pages delivered, in the US you can.

Take the current demise of the Newspaper Industry for example – Since the begining of 2009 more than 30 US Newspapers filed for bankruptcy protection and the UK lost 60+ local newspapers in 2008. Would you agree that spending your marketing budget on print media is as good as burning your money or financial suicide? Especially as it is very difficult to measure your ROI. [Read more →]