“Marketing is a Tax You Pay for being Unremarkable”

This statement was made by Robert Stephens, Founder of Geek Squad at the Customer Service is the New Marketing Summit in 2008. What is your opinion? True or False? Depending on where you find yourself on the marketing food chain you could argue both opinions, but after alot of thought we can only agree.

If your product(s), service(s) or customer service is below standard and therefore your business is unremarkable no amount of good marketing will help to get you out of trouble and save your business.

The very statement itself,  so controversial at it’s core is a basic marketing strategy. Grabbing your attention, stirring your emotions and the “fear factor” towards tax would make any business owner sit up and listen in an instant. Therefore he is, in one sentence, achieving the desired results any marketer would be aiming for. [Read more →]