“Marketing is a Tax You Pay for being Unremarkable”

This statement was made by Robert Stephens, Founder of Geek Squad at the Customer Service is the New Marketing Summit in 2008. What is your opinion? True or False? Depending on where you find yourself on the marketing food chain you could argue both opinions, but after alot of thought we can only agree.

If your product(s), service(s) or customer service is below standard and therefore your business is unremarkable no amount of good marketing will help to get you out of trouble and save your business.

The very statement itself,  so controversial at it’s core is a basic marketing strategy. Grabbing your attention, stirring your emotions and the “fear factor” towards tax would make any business owner sit up and listen in an instant. Therefore he is, in one sentence, achieving the desired results any marketer would be aiming for. [Read more →]

People are blogging about just about anything you can think of. From the daily routine of their cat, to technology reviews, to politics. If you are quite new to business blogging it may fee quite daunting at first, but don’t worry – you’ll start getting a flood of new ideas in the coming months.

This new frontier of instant publishing can help you and your business grow. To start with, the most important thing you can do is develop the right mindset about business blogging. What you think about something, and how you strategise applying it in your business very often has more to do with success than the technology, tool, or resource itself. [Read more →]