Small business owners recognise today that social media marketing has a huge potential to promote their small business.

With sites like Facebook numbering over 500 MILLION active users and YouTube getting more than 2 BILLION video views per day, it’s not difficult to imagine the possible benefits to local small businesses.

Social Media makes it now possible for consumers to get recommendations and information about a business or business service/product instantly via the social web or their online social circles. It is truly “Word of Mouth Marketing on Steroids” as it can spread like a virus. (aka “Viral Marketing”).

With information and unbiased personal recommendation now freely available in the digital age, consumers can make a more informed choice if a product or service is right for them.

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Unless you have been hiding under a rock for the best part of the 2009, you will know the story of Susan Boyle who shot to fame in April after auditioning on Britains Got Tallent. Susan shocked the audience, judges, nation and world with her amazing voice which was obviously not what anyone was expecting from this plain middle aged woman from Scotland.

While watching the program Louwrens was convinced that this audition was going to become the most watched video in the short 4 year history of You Tube and the forseeable future! We shared the video on Facebook, Twitter & You Tube as well as with Richard Kall, CEO of VMDirect (the Network Marketing Company we are affiliated with). He was blown away and shared it with the entire network along with his thoughts on this remarkable lady who was an inspiration and a lesson to us all not to judge a book by it’s cover, not to give up on our dreams and to show what is possible!

Obviously we were among many sharing the story of Susan Boyle who was quickly becoming an international social media superstar. Wikipedia confirms this with the following amazing stats:

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