Who do you know that doesn’t have a mobile phone these days? Pretty much everyone has one, don’t they… Is it any wonder mobile phones have now reached over 4.6 BILLION worldwide? Estimates show that mobile phones and other mobile devices will be the primary way to access the internet by 2020.

So, what does this mean to your business? Well, picture this: Most people take their mobiles with them everywhere they go, so what better way to connect with them when they are on the move and away from their desk.

This is vital, because, unless you have the ability to communicate to them via their mobile phones, you are off their radar – out of sight and out of mind.

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We all know about Global Warming. Most of us are good at recycling, are using energy saving light bulbs, switching electric items off when not in use etc.

But what about your marketing? Are you sending lots of out mailouts to clients on your beautiful stationary? Handing out your glossy business cards at those networking events? Leafleting your local area to promote your business?

If yes, is this working for you?

Or is it simply ending up on a landfill sight with you having no idea how cost effective your campaign has been? Are you already ordering more stationary, just to waste your time, money and resources again? [Read more →]