HARSH? NO – Essential? YES!

Let’s face it, times are changing. When was the last time you used The Yellow Pages or your local newspapers classified ads to find a business/service for example? Most likely your first point of call would be to turn to Google for the answer, i know ours is! We wish we could actually opt out of getting a Yellow Pages delivered, in the US you can.

Take the current demise of the Newspaper Industry for example – Since the begining of 2009 more than 30 US Newspapers filed for bankruptcy protection and the UK lost 60+ local newspapers in 2008. Would you agree that spending your marketing budget on print media is as good as burning your money or financial suicide? Especially as it is very difficult to measure your ROI. [Read more →]