Facebook Fan Pages have been around for some time now. Yet, it is only recently that you could personalise the URL’s for both your Personal Profile and Business Fan pages. Facebook has also added several new features to these pages, which bring additional benefits for business. We would like to share with you these benefits, along with simple instructions to create your own fan page. [Read more →]

In the current challenging economic climate marketing budgets have been cut and Marketers have to rethink their strategies. With serious competition for business your marketing decisions will seriously affect your business’ success or failure.

The recent MarketingSherpa’s Email Marketing Guide suggests that many Marketers are turning back to Email Marketing as a way to build relationships with their clients and create a loyal following with a very good ROI.

[Read more →]

We all know about Global Warming. Most of us are good at recycling, are using energy saving light bulbs, switching electric items off when not in use etc.

But what about your marketing? Are you sending lots of out mailouts to clients on your beautiful stationary? Handing out your glossy business cards at those networking events? Leafleting your local area to promote your business?

If yes, is this working for you?

Or is it simply ending up on a landfill sight with you having no idea how cost effective your campaign has been? Are you already ordering more stationary, just to waste your time, money and resources again? [Read more →]