Facebook Fan Pages have been around for some time now. Yet, it is only recently that you could personalise the URL’s for both your Personal Profile and Business Fan pages. Facebook has also added several new features to these pages, which bring additional benefits for business. We would like to share with you these benefits, along with simple instructions to create your own fan page. [Read more →]

In the current challenging economic climate marketing budgets have been cut and Marketers have to rethink their strategies. With serious competition for business your marketing decisions will seriously affect your business’ success or failure.

The recent MarketingSherpa’s Email Marketing Guide suggests that many Marketers are turning back to Email Marketing as a way to build relationships with their clients and create a loyal following with a very good ROI.

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We all know about Global Warming. Most of us are good at recycling, are using energy saving light bulbs, switching electric items off when not in use etc.

But what about your marketing? Are you sending lots of out mailouts to clients on your beautiful stationary? Handing out your glossy business cards at those networking events? Leafleting your local area to promote your business?

If yes, is this working for you?

Or is it simply ending up on a landfill sight with you having no idea how cost effective your campaign has been? Are you already ordering more stationary, just to waste your time, money and resources again? [Read more →]

HARSH? NO – Essential? YES!

Let’s face it, times are changing. When was the last time you used The Yellow Pages or your local newspapers classified ads to find a business/service for example? Most likely your first point of call would be to turn to Google for the answer, i know ours is! We wish we could actually opt out of getting a Yellow Pages delivered, in the US you can.

Take the current demise of the Newspaper Industry for example – Since the begining of 2009 more than 30 US Newspapers filed for bankruptcy protection and the UK lost 60+ local newspapers in 2008. Would you agree that spending your marketing budget on print media is as good as burning your money or financial suicide? Especially as it is very difficult to measure your ROI. [Read more →]