“It’s easier than ever to reach a large audience,

but harder than ever to really connect with it”

It is vital in this day and digital age that you make the effort to truly connect with your site visitors/blog readers and community.

A tool which makes your site much more interactive and invites connection is the Wibiya toolbar. We have been using the toolbar for some time, (have a look at the orange bar at the bottom of your screen). We definitely recommend you have a look at Wibiya. You can also follow @Wibiya on Twitter.

WIbiya has just come out of beta testing and is now available to all for free! There has recently been some fantastic upgrades and new apps added which are very powerful.

So, what is Wibiya and what can it do for my site?

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Unless you have been hiding under a rock for the best part of the 2009, you will know the story of Susan Boyle who shot to fame in April after auditioning on Britains Got Tallent. Susan shocked the audience, judges, nation and world with her amazing voice which was obviously not what anyone was expecting from this plain middle aged woman from Scotland.

While watching the program Louwrens was convinced that this audition was going to become the most watched video in the short 4 year history of You Tube and the forseeable future! We shared the video on Facebook, Twitter & You Tube as well as with Richard Kall, CEO of VMDirect (the Network Marketing Company we are affiliated with). He was blown away and shared it with the entire network along with his thoughts on this remarkable lady who was an inspiration and a lesson to us all not to judge a book by it’s cover, not to give up on our dreams and to show what is possible!

Obviously we were among many sharing the story of Susan Boyle who was quickly becoming an international social media superstar. Wikipedia confirms this with the following amazing stats:

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We came accross Screenr recently and think it is a fab way to create great quality screencasts, so thought we would share it with you. Sign in with your Twitter account – or get one here to get one.

Screenr is absolutely FREE and super easy to use on either a PC or a Mac, then with a click:

• Send the screencast out to Twitter & publish to YouTube
• Download the screencast in MP4 format to save on your computer
• Embed the HTML on your Blog, Wiki – anywhere you can put HTML
• Play on your iPhone

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This is another official update to the original “Shift Happens” video. This completely new Fall 2009 version includes facts and stats focusing on the changing media landscape, including convergence and technology, and was developed in partnership with The Economist. For more information, or to join the conversation, please visit

http://mediaconvergence.economist.com/ and http://shifthappens.wikispaces.com/.

Content by XPLANE, The Economist, Karl Fisch, Scott McLeod and Laura Bestler. Design and development by XPLANE, http://www.xplane.com/

One of the latest YouTube viral videos comes from Evian with the Evian rollerbabies dancing old school style in the park to Rappers Delight by Dan The Automator. It was an instant hit in our home – with our 3 children, who watched it for what felt like a million times and joined in with their own moves!

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