Social Web Design & Marketing for Local Small Businesses in the Digital Economy
by Louwrens & Emily la Grange
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In the early days of the commercial web, small business owners who wanted to stay ahead of their competitors knew they had to be early adopters of this new technology and as such became website owners.
Then at the dawn of the new millennium, blogging became the next great way to promote your small business. Probably the first mass adopted online self publishing tool that very soon changed the way we used the Internet back then.
Just a few years later Web 2.0 emerged into the public domain as this hip new buzz phrase. It referred to the new interactive web. This consisted of websites that suddenly gave Internet users the chance to publish various content online with NO financial commitment and hardly any know how. This all with a whole new social element.
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