Small business owners recognise today that social media marketing has a huge potential to promote their small business.

With sites like Facebook numbering over 500 MILLION active users and YouTube getting more than 2 BILLION video views per day, it’s not difficult to imagine the possible benefits to local small businesses.

Social Media makes it now possible for consumers to get recommendations and information about a business or business service/product instantly via the social web or their online social circles. It is truly “Word of Mouth Marketing on Steroids” as it can spread like a virus. (aka “Viral Marketing”).

With information and unbiased personal recommendation now freely available in the digital age, consumers can make a more informed choice if a product or service is right for them.

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Since buzz phrases such as Web2.0 were banded about, it was closely followed by more buzz words like Social Web, Social Media, Social Networking & Social Bookmarking – Phew – That’s a whole load of “social”… As a Small Business Owner or Solo Entrepreneur, does this make your head spin? Do you know what it’s all about?  Do you know how all these Social Strategies can benefit your business?

To get clarity, take a couple of minutes to watch the following video’s  from the creative minds at CommonCraft.com where they explain each topic “in plain english.”

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Facebook Friend Tagging  [Twitter Retweet Style]

Back in September Facebook added the ability to tag your Friends and Connections, including Groups, Events, Applications and Pages in your updates (very similar to Twitter @messages). This is a really great feature and although popular with some, not everyone seems to know about it.

Here’s the simple instructions:

To tag someone, type @ and then the Friends Name/Group/Event/Application/Fan Page name:

When posted to your profile, your status looks like this:

The name is linked to the tagged Facebook profile (a notification is sent to the tagged friend with the option to remove the tag if preferred).

I immediately saw the potential for people to endorse Friends/Fan Pages/Groups etc. You can now mention them on your wall – without leaving yours and the status update is also shown on their wall. This would also save you time if you were going to post the same info on your profile plus another Profile/Fan Page/Group etc.

Straight away I used tagging to copy and share what other people were posting – like we do on Twitter – and my friend Mari Smith sent me this tweet:

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“It’s easier than ever to reach a large audience,

but harder than ever to really connect with it”

It is vital in this day and digital age that you make the effort to truly connect with your site visitors/blog readers and community.

A tool which makes your site much more interactive and invites connection is the Wibiya toolbar. We have been using the toolbar for some time, (have a look at the orange bar at the bottom of your screen). We definitely recommend you have a look at Wibiya. You can also follow @Wibiya on Twitter.

WIbiya has just come out of beta testing and is now available to all for free! There has recently been some fantastic upgrades and new apps added which are very powerful.

So, what is Wibiya and what can it do for my site?

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We have added Tynt insight to eVENALICIUM.com and were so impressed we had to share it with you. You may have heard of sites like Copyscape (a service that helps to protect your site from plagiarism), this is different. Tynt allows people to copy your content to share with others (with an automatic track back to the original source). This is very powerful and a huge insight into what content people find most engaging. Right now Tynt’s premium service is FREE – so we suggest you hop on over there and sign up for an account…

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