With the beginning of 2010 and the start of a new decade, it has never been more important  to us personally that we continue to:

“Live Our PASSION!“

We live an alternative life compared to many people in our lives, with plans for the future very different from “the norm”.

Via Social media we have been able to connect with a wonedrful community of like-minded people where our Location Independant, Digital Nomad, Home Schooling plans are  not so “way out”!

It is a breath of fresh air to connect with so many people who are very passioniate  about everything they do. Thank goodness for Social media channels like Twitter and Facebook!

Gary Vaynerchuck AKA @Garyvee from Wine Library TV, is a perfect example. He currently has the whole social media-sphere a-buzz with his recently published book –

>>Crush It! Why Now is the Time to Cash in on your Passion<< [Read more →]

“Marketing is a Tax You Pay for being Unremarkable”

This statement was made by Robert Stephens, Founder of Geek Squad at the Customer Service is the New Marketing Summit in 2008. What is your opinion? True or False? Depending on where you find yourself on the marketing food chain you could argue both opinions, but after alot of thought we can only agree.

If your product(s), service(s) or customer service is below standard and therefore your business is unremarkable no amount of good marketing will help to get you out of trouble and save your business.

The very statement itself,  so controversial at it’s core is a basic marketing strategy. Grabbing your attention, stirring your emotions and the “fear factor” towards tax would make any business owner sit up and listen in an instant. Therefore he is, in one sentence, achieving the desired results any marketer would be aiming for. [Read more →]

Since i started tweeting in April 2008 I adored Twitter and have made some wonderful friends, connections and had some amazingly real, fun and meaningful conversations. I have personally connected with many of the top people in social media and count them more like friends than contacts. I’ve connected with people from many different industries, learnt so much about business, visited all sorts of fab websites I would never have known about otherwise and so much more – all in 140 characters or less! I loved it, Twitter was my number 1 social media site.

This was until recently, when I did things a bit differently – I have since realised that certain techniques were not serving me well… I was not connecting with tweeps in the same way I used to and finding I was drifting over to Facebook much more than before.

So, here I honestly tell you my 3 big fat Twitter mistakes, the impact they had and how i plan to fix them. [Read more →]

#FollowFriday was specially created to edify your most favourite friends on Twitter. I always make a point of spreading the follow friday love, so much so that i wanted to create a special blog post to share my true friends with all my network, so here they are, in no particular order ; )

Follow these real people and enjoy the conversations, they are all fun, interesting, add value & enjoy a good tweet!

[Read more →]

In the current challenging economic climate marketing budgets have been cut and Marketers have to rethink their strategies. With serious competition for business your marketing decisions will seriously affect your business’ success or failure.

The recent MarketingSherpa’s Email Marketing Guide suggests that many Marketers are turning back to Email Marketing as a way to build relationships with their clients and create a loyal following with a very good ROI.

[Read more →]