This is the eighth and final post in our “As Seen on TV” series. The series features eight videos from different television news reports which focus on different elements and uses of Digital and Internet Marketing and how it is changing the world of local small business marketing.

Social and digital media can be used for more than communicating and marketing, it can also be used to great effect to help good causes. Web users in more than 175 cities around the world gathered to raise money for Charity Water. Twestival was organised on the social networking site Twitter. This video features the Twestival’s global organiser Amanda Rose.