This is the third post in our “As Seen on TV” series. The series features eight videos from different television news reports which focus on different elements and uses of Digital and Internet Marketing and how it is changing the world of local small business marketing.

This video features Howard Shultz, CEO & Chairman of Starbucks discussing how critical building relationships with their customers via Social & Digital media has been to the company’s huge success.

It is hugely important for small businesses to learn from Starbucks example, invest time into developing an  engaging social media marketing strategy to build trust with your customers.