This is the fifth post in our “As Seen on TV” series. The series features eight videos from different television news reports which focus on different elements and uses of Digital and Internet Marketing and how it is changing the world of local small business marketing.

This video from Bloomberg explains how many big brands are using social media to build relationships, create buzz, brand awareness and share special offers with their community. It is yet more proof that social media is not a trend, but an integral shift in how we communicate, market and buy in this digital revolution.