This is the first post in our “As Seen on TV” series. The series features eight videos from different television news reports which focus on different elements and uses of Digital and Internet Marketing and how it is changing the world of local small business marketing.

These videos prove that “new media” is becoming “main stream media“. It also shows why it’s becoming critical for local small business to adopt a Digital & Internet Marketing strategy or face going out of business in the near future. New Media is having a giant impact on all our daily lives. Your clients are using digital media solutions such as mobile, location based social media and online web video daily to communicate and interact with the world around them.

As the original BBC report states:

Twitter and Facebook have taken notice of the location-awareness trend and are jumping on it. Twitter recently turned on its GPS feature and any day now Facebook will announce its plans to let its 400 million users share their location with friends.

Implications for advertisers

Consumers are now able to make split second decisions with ease about where to go and what to buy. What is nearby, who is offering specials and what are their friends recommending?

Is your local small business ready to take advantage of your own local digital marketing campaign & strategies?